Hyderabad June 2024 : With great
pride and joy Sri Chakra Milk Products LLP celebrated its 10th anniversary in
Hyderabad on June 30 (Sunday). This milestone is a testament to unwavering
commitment to quality, innovation, and excellence in the dairy industry by
delivering the products to over 25,000 households and 1,000 business every day.
The Sri Chakra Milk Products LLP has grown from a beginning in Avapadu (2014)
to becoming a recognized name in Andhra Pradesh and Telangana. The vision is
clear to provide premium dairy products using world-class machinery and
advanced milk processing technologies.
The dairy industry in India, as reported by
IMARC Group, has grown to an impressive Rs 6,792 billion in 2023 and is
projected to reach Rs 49,953 billion by 2032. In Andhra Pradesh and Telangana
alone, the market size has surged from Rs 662 billion to Rs 1,324 billion, with
an expected growth rate of 7.80 per cent.
Milk
remains the cornerstone of India’s dairy industry due to its nutritional value
and integral role in daily consumption. Meanwhile, A2 milk is rapidly gaining
traction as a healthier alternative, driven by consumer awareness and its
perceived health benefits.
On this
achievement it is excited to unveil new brand identity and introduce a range of
innovative products designed to meet evolving consumer needs. The new
value-added dairy products, including cheese, yoghurt, flavored milk, and
probiotic drinks catering to the health-conscious and convenience-seeking
consumer.
Sri
Chakra Milk Products LLP is also proud to announce that Satyadev, a celebrated
actor and a household name is the new brand ambassador. His values and
commitment to excellence align perfectly with the brand, making him an ideal
representative for Sri Chakra Milk Products LLP.
The
vision is clear to deliver premium dairy products while fostering health,
happiness, and sustainability. We aim to be the preferred brand in Andhra
Pradesh and Telangana, expanding our market presence and continuing to
innovate. Technological advancements in dairy processing, farm management, and
supply chain logistics will play a crucial role in our future. By adopting
these technologies, we will enhance efficiency, product quality, and
sustainability.
Gottipati Ravi Kumar, Minister of Energy,
Government of Andhra Pradesh, Launches Sri Chakra Milk Products LLP Brochure,
"I extend my heartfelt congratulations to Sri Chakra Milk Products LLP and
my brothers Ramanjaneyulu and Satyanarayana. It is a proud moment for me,
having been part of the company's launch a decade ago, to see its strong
presence now in Andhra Pradesh and Telangana. I hope to see their expansion
across various states in India, providing employment opportunities in our
states and beyond."
Murakonda Jaganmohan Rao, MD, Vijetha
Supermarkets, Telangana, Launches Sri Chakra Milk Products LLP Flyer "I
fondly recall my days of carrying milk to the dairy during my tenth grade,
being from a farmer's family myself. Running a dairy company successfully for a
decade is no small feat. I want to address the false notion that milk today
often contains additives. With diligent government efforts to clear such
misconceptions, genuine dairies like Sri Chakra will thrive. I am always ready
to support, and Sri Chakra is welcome to use our platform for any
service."
Hari
Prasad, Director, Sri Chakra Milk Products LLP "I thank all our hundreds
of customers for being loyal buyers every day."
Satyanarayana, Managing Director, Sri Chakra
Milk Products LLP "We are delighted to celebrate this milestone of a
decade. We collect milk from farmers and distribute it to our customers. Our
success is due to our commitment to quality service, and I request all our
customers to continue trusting us."
Ramanjaneyulu,
Managing Director, Sri Chakra Milk LLP, Gaddam Prasad, Speaker of Telangana, Satyadev
Indian Film Actor (Brand Ambassador of Sri Chakra) and Special Surprise Guest
Tollywood Rowdy Boy Vijay Devarakonda were present at the occasion.
More
about the new offerings
100%
Buffalo Milk in Two Variants: Full Cream (6% fat): This variant is rich and
creamy, perfect for those who prefer a full-bodied milk experience. Toned Milk:
This variant offers a balanced option, ideal for everyday consumption while
maintaining the benefits of buffalo milk.
Pure
Buffalo Ghee: Our pure buffalo ghee is made from high-quality buffalo milk,
known for its rich taste and numerous health benefits. It is perfect for
cooking and enhancing the flavor of your dishes.
In
addition to these, we are in the process of expanding our product line to
include: Cheese: We are developing a range of cheeses, from traditional
varieties to innovative new options, catering to diverse palates and culinary
uses. Yogurt: Our yogurt products will offer both traditional and flavored
options, providing a healthy and delicious choice for consumers. Flavored Milk:
We will introduce a variety of flavored milk, perfect for those seeking a tasty
and nutritious beverage on the go. Probiotic Drinks: Recognizing the growing
trend towards gut health, we are launching probiotic drinks designed to support
digestive health and overall well-being.
These
new products are aimed at meeting the evolving needs of health-conscious and
convenience-seeking consumers. By diversifying our product range, we continue
to uphold our commitment to quality and innovation, ensuring that Sri Chakra
remains a preferred choice in the dairy market.
The
technological facilities
At Sri Chakra Milk Products LLP, our strategic
initiatives are centered around ensuring quality, sustainability, and customer
satisfaction. A cornerstone of our strategy is our state-of-the-art facility,
which boasts a processing capacity of 2 lakh liters. This facility is
strategically located in Chevella near the city, allowing us to maintain the
highest levels of freshness by minimizing the time between production and
delivery.
There
is an integrated cutting-edge technology into our operations. This includes
advanced automation systems for precise control and monitoring of the milk
processing stages, ensuring consistency and quality.
Key
aspects of our strategy include:
We
intend to adopt an aggressive approach towards digital platforms and hyperlocal
activations, reflecting our commitment to innovation and customer convenience.
In addition to our conventional distribution channels, we are excited to
introduce a Direct-to-Consumer (D2C) model. This new model will allow us to
directly engage with our customers, ensuring a seamless and personalized
experience.
Enhanced
Digital Presence: We will significantly enhance our digital presence through a
robust e-commerce platform and mobile app, offering customers the convenience
of ordering their favorite Sri Chakra dairy products online. This platform will
be user-friendly and equipped with features like subscription services, product
information, and customer support.
Own
Delivery Fleet: To maintain the highest standards of product quality and
freshness, we will employ our own delivery fleet. This approach ensures that
our products are transported under optimal conditions, preserving the ideal
temperature and quality from our facilities to the consumer’s doorstep.
Modern
Trade Outlets: In addition to our digital and direct-to-consumer initiatives, Sri
Chakra products will be available in leading modern trade outlets such as
Vijetha, Ratnadeep, and more. This ensures that our products are easily
accessible to a broader customer base through well-established retail chains.
Quick
Commerce Platforms: We are also partnering with quick commerce platforms like
MilkBasket and others to offer fast and convenient delivery options. This
allows us to cater to the needs of consumers who prefer the speed and
convenience of quick commerce solutions.