Hyderabad Based Bell Plus Media Eyes 20k Digital Advertising Screens by Dec 2023

Hyderabad-based Bell Plus Media Eyes 20K digital advertising screens by Dec 2023, which carved a niche for itself in digital out of home advertising services, is racing ahead in the highly-competitive segment. The company has expanded its presence to all metro cities in India within two years of its inception and it currently has over 3,200 digital advertisement screens spread across hundreds of residential , commercial complexes as well as malls. And it is serving a long list of clients including Apple, Audi, Malabar, Apollo Hospitals, Tanishq, Medicover, Swiggy and Zomato.

“We are now the fastest growing company in the digital out of home advertising services in India. We are the first company to set up dual display digital screens,” said Gayathri Reddy Chappidi and Dev Abhilash Reddy Kothapu, the startup’s co-founders.

“Our success lies in offering customised services to all our clients. We offer innovative designs and displays at affordable prices, using advanced software technologies,” they said.

In Hyderabad, the digital out of home (DOOH) company has set up digital screens at major places like T-Hub, residential and commercial complexes of DLF, Lodha, My home, Aparna, Aurobindo, Lanco Hills, etc. It also has its presence at several shopping destinations like Inorbit Mall.
· Puts up screens at commercial, residential complexes, malls
· Offers services to companies at affordable rates
· Already has a total of 3,200 screens
· Expanded it’s presence to all metro cities
Dual display is the specialty :

“We provide an effective platform for companies and brands to reach their customer base at affordable prices. We have screen sizes up to 65 inches with an inbuilt sensor that reveals the viewers’ count. Dual display is the specialty of these screens,” said Gayathri Reddy. While advertisements are displayed on the upper portion of the digital screen, the lower strip is used for showing announcements by societies and local events.

“We offer rent to residential societies and commercial complexes for allowing us to set up our screens. They can also display their announcements free of cost. For advertising clients, we give Bell Plus application so that they can have access to the data related to their advertisements such as the number of times an advertisement is displayed, the number of viewers and technical issues if any,” Gayathri Reddy explained.
20,000 screens by December 2023 :

According to Gayathri Reddy, Bell Plus Media was started in January 2021. “Our first project was at MyHome Abhra. Its Association Secretary KSP Reddy encouraged us a lot. Motivated by this success, we bagged 10 contracts within a month. We established 900 screens in the first year of operations, adding 2,300 screens in the second year. Our company clocked decent growth even during the pandemic.

At present, we have presence in Hyderabad, Bangalore, Delhi NCR, Mumbai, Chennai, Kochi and Goa. Currently, there are 80 employees. We are assembling screens in Chennai,” she said.

In March 2022, the company received a seed fund of Rs 7.5 crore from Hyderabad Angels, Atlanta Syndicate and four others. “We will go for second round of funding soon. By the end of 2023, we will have 20,000 screens across 20 cities and our headcount will reach 200. We will also expand to Tier 2 cities like Visakhapatnam and Vijayawada,” said Dev Abhilash Reddy.

According to him, digital outdoor advertising has the potential to reach 14 per cent of the country’s population. “For this, 5 lakh screens are required across the country. The industry is growing at 14 per cent annually. There is a chance of the segment clocking 32 per cent growth in three years. And India will clock the highest growth among Asian countries,” he said.
Keen on entrepreneurship from college days…

Dev Abhilash Reddy (Computer Science) and Gayathri Reddy (Electrical) completed their B Tech in 2016 from PSG College of Technology, Coimbatore. Keen on becoming entrepreneurs, they set up Entrepreneurs’ Club in the college in 2015. Both went to do their MBA from Woxsen University, Hyderabad.

Hyderabad Based Pharmaceutical Company Launched a Novel Herbal Cough Syrup

Hyderabad December 2022: NOVEL HERBAL COUGH SYRUP LEE HEALTH DOMAIN, a Hyderabad based pharmaceutical company launched a novel Herbal Cough Syrup under the Brand Name “VASA TULSI” with THYMUS PLUS Syrup in 100 ml Bottles. “VASA TULSI” with THYMUS PLUS is formulated with the clinically proven herbs like, Thymus, Primula root and flower extractions in combination with Taleesapatra, Vasa, Tulsi, Sunthi, Pudina, Laung and other useful herbal ingredients.

Thymus and Primula are prime ingredients act as expectorant for cough associated with common cold. Further “VASA TULSI” with THYMUS PLUS relaxes the bronchial muscles and helps to expel the mucus from bronchi to get relief from cough and chest congestion. “VASA TULSI” with THYMUS PLUS also helps to relieve breathlessness by widening the airways, says Director, Mrs.Leela Rani.

 “VASA TULSI” with THYMUS PLUS is made available in all pharmacies in the two states, Telangana and Andhra Pradesh and in Amazon as well as in the website www.leehealthdomain.com

Dwaraka Pride, an exclusive co-working space for startups

 Hyderabad, December 5: Dwaraka Infrastructure, which is into the office space segment, has on Monday opened Dwaraka Pride, an exclusive co-working space for startups. Located at Madhapur, the centre has a seating capacity of 620 seats. 

"With this, we completed 13 projects with a total of 3.2 lakh sft office space in the city.  Our seating capacity has now increased to 6,500", said RS Pradeep Reddy, Managing Director, Dwaraka Infrastructure. He spoke to the media along with company's Director Dr.Deepna Reddy.

According to Reddy, over 100 companies established their offices in Dwaraka Infra's projects. The company's major clients include Swiggy, Ram Info, Tanla Solutions and Medicover Hospitals. 

As office space near metro stations is in demand now, the company is majorly focusing on such locations, he added.

He further said that his company is aiming at completing six new projects with a total office space of two lakh square feet and 4,500 seats, by March 2024. With this expansion, the company's office space base will increase to 5.2 lakh square feet and the total seating capacity will go up to 11,000 seats.

flexible approach :

Speaking on the occasion, Dr.Deepna Reddy said Dwaraka Infrastructure is present in plug-and-play, co-working and serviced office space segments.

 "Ups and downs are common in the IT sector. So, we are adopting a flexible approach as long-term agreements are a burden on the clients. This way, our clients can reduce the number of seats depending on their requirement even after signing an agreement with us. We are known to offer premium services at affordable prices. Our interiors are also of premium quality. Further, we offer discounts to women entrepreneurs," she explained.

Doubled capacity during Covid : 

"I completed my MBA from IIM-Calcutta in 2008 and  worked in a billion-dollar real estate venture fund. I entered the real estate sector in 2011 and forayed into the office space segment in 2016. Beginning with 250-seat capacity in the first year, we increased our capacity by four times by 2018. Our company's cumulative office space reached 1.6 lakh sft and total seating capacity increased to 3,000 by 2020. 

Though the office space segment registered a contraction during the Covid pandemic, Dwaraka Infrastructure could double its capacity during that period. Instead of independent buildings, IT companies are now opting for office space that offers convenience and flexibility. Hybrid mode of working is also helpful for us," said Pradeep Reddy.

École Ducasse and the École d’Hôtellerie et de Tourisme du Luxembourg innovate through excellence-driven public-private training

Hyderabad 29 November 2022 : Building on an over four-year partnership, École Ducasse and École d’Hôtellerie et de Tourisme du Luxembourg (EHTL) are reinforcing their collaboration by creating an ad hoc training course based on their respective and complementary expertise and designed for students in the hotel, restaurant and tourism industries. This initiative will doubtless spark or confirm vocational callings for a career in gastronomy.

As of May 2023, École Ducasse will deliver a certified skills course focused on gastronomy, as part of EHTL's Luxembourg national education curriculum. EHTL students will thus join this 10-week École Ducasse "Les Essentiels des Arts Culinaires" program based on a selection process that involves submitting a dedicated application file. This intensive training course featuring a strong practical dimension will enable participants to discover the fundamentals of French cuisine, as well as to master the basics of Alain Ducasse's culinary approach and philosophy.

Students will implement contemporary and traditional techniques, discover the secrets of the great French classics, along with learning to select, prepare and cook the finest produce.

 

The course will comprise the following learning modules:

•     Fundamental techniques of the culinary arts

•     Bistronomy and traditional cuisine

•     Mediterranean cuisines

•     Fundamental pastry-making techniques

•     Restaurant finance management

•     Hygiene & operating permits

•     Internship in a restaurant 

At the end of this program, the students will receive professional Chef(fe) de partie en restauration gastronomique (gourmet restaurant station chef/line cook) certification officially recognized in France.

The two institutions chose to announce this reinforcement of their partnership at the 14^th edition of Luxembourg’s Expogast – International Trade Show for Gastronomy, created in 1972 and celebrating its 50^th anniversary this year.

"We share complementary expertise with EHTL as well as strong values such as excellence, eco-responsibility and open-mindedness. With these principles in mind, we decided to jointly build a unique program enabling EHTL students to enhance their skills in culinary arts and pastry-making based on Alain Ducasse's philosophy of healthy and responsible cuisine, thus allowing them to explore all the wonderful professions in the field of gastronomy”, said Elise Masurel, Managing Director of École Ducasse.

"The partnership with École Ducasse will give EHTL students a considerable advantage in approaching the hospitality and gastronomy professions, as well as an opportunity to discover the professional openings facilitated by culinary arts diplomas”, said Michel Lanners, Director of the École d’Hôtellerie et de Tourisme (EHTL) du Luxembourg (EHTL).

"This additional training is an exceptional opportunity that will give me a chance to explore at close range the world of gastronomy that has always fascinated me and in which I wish to broaden my skills", said Ribana Siquet, an EHTL student scheduled to start the École Ducasse training course in May 2023.

 

Ramanthapur HPS organises carnival to raise funds for underprivileged students

 Hyderabad November 2022 : A spectacular carnival, the school fete, was hosted on November 13, 2022, as part of the Golden Jubilee festivities at The Hyderabad Public School, Ramanthapur. This was essentially a fund-raising event, a noble cause for providing for the education of underprivileged students. There was joy and exuberance in the air.  Students, Parents and their family thronged the school grounds in large numbers and were seen hopping from one stall to another buying accessories and enjoying the lip-smacking food items. Around 6000 people attended the carnival.

With the objective of generating funds for charity, a noble cause, the fete provided   students with an engaging learning experience, teaching them social responsibility, equipping the budding entrepreneurs to learn certain life skills and responsible teamwork.  They also experienced real-world situations and learnt how to mix business with pleasure.

There were approximately 30 stalls, selling toys, accessories, food, creative and eco-friendly items with games and entertainment.  The various food Kiosk, catered to culinary items such as biryani, HPS bakery goodies, and the lip-smacking samosas and pani puri provided a rich dimension to the carnival, making it distinct and enticing to the crowd.  The crowd favourite or the show stopper was the Gwalior Ice-Cream.

The game-zone for the kids was vibrant and colourful. The massive bouncy castle and camel ride were a big hit with the tiny tots. Spin the Wheel, Ring the Item, and Darts among other games, provided some wholesome entertainment. The exquisite hand-crafted jewellery stall, mehndi and nail art stall and the Plants Corner were the favourites with the ladies.  Another popular stall was the unique selfie stall. We also had the HPS Carnival Mascot and ‘I HPS Signage which gave all the stakeholders a sense of belonging.

 Nevertheless, it was a pleasant, fun-filled day with lively music interspersed with flash mob dancing and Western Music Band, Rhythm of Hope. Students had a great day in the company of family and friends. Added a lot of life to the carnival.

UNICEF launches Northeast Chapter of Radio4Child to encourage messaging on children and women issues

 

10 All India Radio PTCs felicitated for their creative messaging on COVID-19 Vaccination, IMI 4.0, POSHAN Maah and Azadi Ka Amrit Mahotsav

 

Hyderabad October 2022 – UNICEF India launched the Northeast Chapter of the Radio4Child platform today, to encourage radio professionals in the region to create innovative messaging on children and women’s issues. Shri Maninder Singh (IAS), Additional Chief Secretary, Government of Assam, who was the Chief Guest at the event, launched the chapter.

“I want to take this opportunity to acknowledge UNICEF for launching this unique platform for radio professionals from the Northeast of India – that will help build their knowledge and capacities on various women and children’s issues in this region,” Singh said while launching the platform.

“Over the years, there has been a steady rise in the immunization coverage in the Northeastern

states of India. However, due to the pandemic, we have seen surfacing of zero-dose children and also challenges in nutrition. Radio has the power of reach – it reaches the remotest of regions of Northeast. If key messages are integrated in the popular shows that people tune into, then the information will stay with them,” Singh said.

Singh also felicitated 10 All India Radio (AIR) Part-Time Correspondents (PTC) from the states of Uttar Pradesh, Punjab, Haryana, Delhi, Rajasthan, Madhya Pradesh, Assam and Odisha for their creative work on COVID-19 Vaccination, the free precautionary dose as part of the Azadi Ka Amrit Mahotsav, Intensified Mission Indradhanush 4.0 and POSHAN Maah, besides covering other children and women related health issues.

Acknowledging the role of radio, especially in the North-eastern region of India, Dr Madhulika Jonathan, Chief of UNICEF Assam and other NE states said, “This is a much-needed chapter in the journey of the Radio4Child platform. It will provide all stakeholders working on children’s rights in the Northeast, especially the State Governments, with a very useful platform to spread mass awareness and address social behavioural challenges.” She hopes that through the platform, the radio professionals would work together with UNICEF on issues like ending violence against children, education, sanitation, climate change beyond Routine Immunization and nutrition.

Highlighting the need to reduce the gap between immunization goals and coverage in the NE, Zafrin Chowdhury, Chief of Communication, Advocacy & Partnerships, UNICEF India, said, “Over the years, there has been a steady rise in Immunization Coverage in the North-eastern states of India. However, the pandemic has caused an increase in the number of zero-dose children (those who have not received even a single dose of any vaccine). Radio can play a great role in giving communities a wake-up call that we cannot allow the legacy of COVID-19 to be the resurgence of measles, polio and other childhood killers.” She also encouraged radio professionals to highlight the challenges of malnutrition (undernutrition, micronutrient deficiencies and overweight and obesity), breastfeeding and complementary feeding.

The Radio4Child NE Chapter was launched at the culmination of a two-day capacity building workshop on nutrition and Routine Immunization for over 70 radio professionals from Meghalaya, Arunachal Pradesh, Manipur, Nagaland, Mizoram, Tripura and other north Indian states.

UNICEF India, as a part of its partnership with SSDS, leveraged the network of over 50 district radio from remote parts of the country and encouraged them to go beyond news reporting to bring voices of frontline workers, celebrities, local influencers, and youth on these issues. They were also encouraged to leverage the convergent online media and capture these issues on video and share these across social media.

The Awards were given across five categories – Maximum Number of Frontline Workers Covered, Maximum Number of Influencers Covered, Maximum Number of Covid vaccine news, Maximum Number of Influencers covered, and Maximum Number of Voices of Youth covered. The Overall Best Performer was also given to Satish Mishra from Uttar Pradesh.

Radio4Child is a unique public-private partnership platform that brings together Radio Announcers, RJs, Producers and Programming Officers from All India Radio, Private FM and Community Radio across India. Through workshops, online engagements and one-on-one sessions, it helps build capacities of radio professionals on critical child rights issues that are in support of government campaigns/programmes like Routine Immunization, POSHAN Maah among others.

During the pandemic, Radio4Child sensitized over 2,000 radio professionals from all over India and encouraged them to come up with creative programmes around COVID-19 and vaccination and related issue.

Health officials from UNICEF Assam and other NE states and its partners, such as Dr. Ashoke Kr. Roy, Director, Regional Resource Centre for North East, helped in setting the context on children’s issues, especially health challenges that were unique to Northeast India.

Radio professionals also interacted with frontline workers – ASHA, ANM, AWW, and other Medical Officers and Programme Managers – during the workshop and learnt about the challenges they face covering the vast difficult terrains and inclement weather conditions unique to the region.

STUDENTS PITCH THEIR BUSINESS PLANS AT HPSR’s YOUNGPRENEURS 2022- GRAND FINALE

The Hyderabad Public School Ramanthapur celebrated the entrepreneurship day on Oct 8^th, in its Golden Jubilee year. The Principal, Dr. S. Narasimha Reddy, Alumni, and TIE members lit the ceremonial lamp to kick start the Entrepreneurship Day. It was followed by an inspirational and a motivational speech by the Principal.

The programme titled HPSR's YoungPreneurs 2022 comprised of five teams from classes 9 to 12 in a business plan competition.

Teams Kalakriti, Vendit, Chaos, Health Kitchen and Go Play were among those that took part with twelve to thirteen students per team. Each team had eight minutes to present a novel business plan and one minute elevator pitch.

A three-jury panel-led Q&A session was held after it. The jury comprised of Mr. Shanthan Ramasahayam Vice President Research and Development at Cotiviti, Mr. N Venkatesh a specialist in Technology and Business-Wireless Communications, Semi-Conductors, an Alumni of IIT Madras and Mr.Rajender Rao Juvvadi, CEO Aurore Life Sciences.

The Go-Play team received Special Mention for Pro-Environment while Kalakriti team won an award for aesthetics.

While the best business plan was bagged by team Kalakriti, team Health Kitchen won the best elevator pitch prize and also won the overall rolling trophy.

Parents appreciated the initiative taken by the school. Mr. Chandra Shekhar Reddy Kundru, Secretary and Treasurer, HPS Society gave valuable suggestions to the participants and motivated them.

The elated team members and participants were congratulated and received expert advice and support from jury members for future endeavours.

45 year old with white fungus and loss of vision treated at MAA ENT Hospital

Hyderabad September 2022 : Dr.K.R.Meghanadh Chief ENT Surgeon, MAA E.N.T Hospital and his team happy to inform that a 45 years old male patient who admitted with loss of vision from right eye was throughly diagnosed and treated successfully

Photo : Dr K R Meghanadh Chief ENT Surgeon MAA E.N.T Hospital

Patient initially had a severe pain in the right eye and headache on right side, later on 10th September he had  double vision and on 11^th  September started noticing decreased vision on right side followed with complete loss of vision.

On examination we observed sluggish pupillary reflex with no vision in the right eye and purulent material in the right side of nose. CT and MRI showed fungal infection involving the right-side sinuses and right orbit

Our team has come to conclusion that these rapid onset of symptoms might be due to fungal infection. So, immediately we admitted the patient and started antifungal medications which covers both white and black fungus and after 12 hrs we operated and removed disease from all the sinuses and right eye ball socket, we took  cheesy material from sinuses which was further sent for histopathological examination and further gave antifungal medication. Report showed  Aspergillus which is called as white fungus.

Patient was symptomatically improved  after surgery, within 8 hrs he regained the vision in right eye. By 10th day patient improved remarkably, pain has reduced and no double vision. patient was very happy at the time of discharge and got back to his native place which is almost 1500km from Hyderabad.

Penguin India is delighted to announce the publication of Engineered in India

 

Penguin India is delighted to announce the publication of Engineered in India: From dreams to billion-dollar CYIENT by BVR Mohan Reddy.

 

This is the story of a young man who steps out of the precincts of IIT Kanpur in 1974 with a dream in his heart – to become an entrepreneur and contribute to nation-building. Undaunted by the dearth of experience and means to capital in pre-Liberalization India, B.V.R Mohan Reddy’s enterprising spirit takes the long and winding road, never losing sight of his ambition. He gains overseas education on scholarship and dons multiple hats for eighteen long years before embarking on his life’s mission at forty. A mission that propels the company he incorporated, Cyient, to pioneer and excel in outsourced engineering services and introduce the brand ‘Engineered in India’.

Engineered in India takes readers on an entrepreneurial rollercoaster ride, allowing them to see human truths with tools that let them breathe life into their business aspirations and experiments.

 

Announcing the release, the author said, “Engineered in India gives experiential evidence of what it takes to ideate and scale a global enterprise. It also addresses the intangible dimensions of being an entrepreneur in India as well as offers practical lessons in customer centricity, people management and crisis management. My hope is to inspire the next generation of entrepreneurs to learn from my journey, dream even bigger and engineer their own success.”

 

B.V.R. Mohan Reddy is an Indian entrepreneur and founder-chairman of Cyient, a global technology solutions company. By pioneering outsourced engineering services from India in 1991, Mohan led Cyient to contribute over $5 billion in cumulative exports, firmly placing India on the global engineering, research and development (ER&D) services map.

 

The author spearheaded several industry bodies and served as the chairman of NASSCOM and chairman of CII, Southern Region. He is also the founding director of T-Hub, India’s largest start-up incubation centre. He took up several leadership positions to promote higher education. He is the chairman of the Board of Governors of IIT Hyderabad and IIT Roorkee, a member of the Leadership Advisory Board (LAB) at the University of Michigan College of Engineering, the USA, and a member of the Court of Governors of Administrative Staff College of India (ASCI). He was the recipient of India’s fourth-highest civilian award, the Padma Shri, in 2017 for his contribution to trade and industry.

 

 

Price: INR 699 / Format: Hardback /  Pages.: 320 / Publisher: Penguin India

 

 

 

PRAISE FOR THE BOOK

‘Contains some of the finest business lessons’

―Anand Mahindra, chairman, Mahindra Group

 

‘Mohan’s biography is a heart-warming story of an indomitable young man who has risen from modest beginnings to become one of India’s first-generation IT billionaires’

―Professor Raj Reddy, winner of the ACM A.M. Turing Award

 

‘This book brings out the DNA of Mohan’s personality- leadership, courage, determination, honesty, integrity, simplicity, conviviality and concern for the less fortunate’

―N.Narayana Murthy, co-founder, Infosys Limited

ADIDAS COLLABORATES WITH ROHIT SHARMA TO LAUNCH A SUSTAINABLE APPAREL COLLECTION FOR THE INDIAN MARKET

 ●       adidas &Rohit Sharma have had a long standing commitment to end plastic waste & this collection is an attempt to reinforce that commitment

●       This new stylish and sustainable collection has been made from recycled plastic

●       This is a limited edition collection available at select stores and adidas.co.in

 

Mumbai, 17^th August 2022 – German Sportswear Giant adidas in collaboration with Indian Cricket Captain Rohit Sharma unveiled their first-ever collaboration of sustainable apparel for the Indian market. This collection comes in continuation with adidas’ & Rohit’s long standing partnership & commitment to end plastic waste. Rohit has been committed towards this cause in partnership with adidas, as was witnessed during the past two editions of IPL where he used the global stage to showcase specially crafted shoes highlighting the cause and spreading awareness around marine plastic pollution.

 

The stylish and sustainable Collection’ will comprise of an array of products ranging from Training T-Shirts, Training Pants, Shorts, Track Suits, Polo T-Shirts, Roundneck T-Shirts, Sweatshirts & Lounge Pants. The collection has been designed by leading experiential designer Aaquib Wani in collaboration with Rohit. The limited edition collection will be available in select stores and adidas.co.in.

 

Speaking at the launch, Indian Cricket Captain Rohit Sharma said, “Marine pollution is one of the biggest challenges mankind faces today. Oceans are key to our survival and it is a world like no other and must be protected. My association with adidas over the years has been a major step towards spreading awareness for the cause, which is why I am proud to collaborate with them for this collection, Ending plastic waste is a priority for us both,  and this collection is a result of unparalleled commitment and effort towards saving the oceans.”

 

Sharing his thoughts at the launch, Sunil Gupta, Senior Director, adidas India said, "Sustainability has been one of the core values for adidas over the years. We have been on a mission to help end plastic waste, and all of our efforts ladder up to this goal. We believe that collaboration, creativity, and eco-innovation is the winning formula to save our oceans and end the global plastic crisis. As our sustainability ambassador Rohit has always been at the forefront of our quest to end plastic waste, which is why this collection marks a milestone for our partnership. It is through this partnership, that we aim to spread awareness and inspire millions out there to join us in our effort to end plastic waste.”

 

COMFORT AS A CATALYST: ADIDAS UNVEILS THE ALL NEW SPORTSWEAR COLLECTION REDIFINING COMFORT

 

·         New adidas study uncovers how comfort is helping the next generation level up in all aspects of life, as over three-quarters believe they are more ambitious when rooted in a feeling of comfort

·         Born from sport and built on comfort, the new capsule boasts cosy fits inspired by sport street wear style, while several pieces are also made in part with recycled materials

·         Deepika Padukone stars in the campaign, reliving how comfort has been a positive force in her life

 

Hyderabad, 8^thAugust: Born from sport with comfort at its core, today, adidas drops an all-new sportswear capsule. The collection is inspired by the way the next generation continues to turn tradition on its head with how they move through the world, opting for a fresh comfort-first mindset and rejecting old-world pressures.

To get closer to this mindset, adidas reached out to uncover more about the rise of the cosy fit. Nine in ten believe the clothes they wear impact how mentally comfortable they feel, and over three quarters say they are more likely to thrive in multiple aspects of life when rooted in a true feeling of comfort. Inspired by these collective insights, the all-new capsule features a selection of versatile pieces that offer a minimalist aesthetic and cloud-like comfort, with several pieces also made in part with recycled materials.  Each garment has a relaxed fit and is ideal for those looking to level up their everyday sport street wear style whilst remaining cosy throughout the day. adidas’ sportswear capsule is built for next-level comfort both at home and on the streets with a full collection of casual, stylish fits for both men and women.

Key looks include:

·         Women’s Rib Dress: A straight minimalist silhouette in block-colour black, which can be worn individually or layered for a more expressive look. Features a twister racer back detail, crew neck cut, and side split hem for an added edge

 

·         Men’s Classic Tee paired with Woven Pants and Coach Jacket: Paying homage to sport heritage, the woven pants and coach jacket offer an oversized and relaxed fit, in a neutral but bold colour pairing. The ribbed crewneck tee complements the look with a stylish mixture of textures

·         Women’s Oversized Hoodie with Rib Crop Top and Biker Shorts: A muted pastel toned top designed with a cropped hem and matching shorts in soft rib knit material, creating an effortless fresh but cosy look which can be easily layered with a slouchy oversized hoodie

 

·         Men’s Fleece Hoodie layered over Oversized Tee and Fleece Shorts: Relaxed fit basic tee with a vibrant red block logo paired with a boxy hooded jumper which boasts an oversized aesthetic. Complemented by baggy fleece-lined shorts ensures comfort through every move and moment

Speaking about the collection, Jo Aberg, Vice President Design at adidas, said: “Gone are the days where conforming to traditions is the norm. Instead, we are seeing the rise of a comfort-first mindset amongst the next generation and the consensus that living in this feeling is how they thrive. We also know that when it comes to self-confidence, being comfortable with who they are and what they wear has a huge impact on their lives. With this very much our inspiration, our new capsule fuses fresh looks with optimum comfort and fit and looks to serve the next generation as they drive culture forward and move through the world with purpose.”

 

 

Mercer | Mettl’s technical assessments and coding simulator ‘Hack’ to address tech talent retention

 Hyderabad July 27, 2022: The Great Resignation has led to a massive shift in the workplace culture, which has fuelled attrition and talent depletion in the technology industry. Therefore, hiring and retaining the right talent is a challenge for HR leaders. As confirmed by industry reports, about 61% of HR professionals agree that hiring technology talent is the biggest conundrum of the year.  

Organizations looking for quick, reliable, data-backed hiring decisions can now turn to Mercer | Mettl’s suite of technical assessments and coding simulators — Hack. 

The presence of Hack in the Indian market also addresses another pain point of organizations i.e., skill-gap analysis. Given the churn that the global economies are experiencing, solving the skill-gap problem is another major task that lies ahead of assessors. A point highlighted by industry reports suggested that 58% of organizations are already analyzing the skill gap. With Hack's launch, organizations can map new skills and future roles. 

The context and nuance of tech hiring differ from non-technical hiring. Hack encapsulates this as it can define and map the learning process for upskilling and reskilling of tech talent. It can do this by offering a wide range of in-depth coding assessments and simulators to assess experienced tech talent in specific roles and technologies such as front-end development, back-end development, dev ops, data science, and more. Also, it supports state-of-the-art simulators for diverse skills and roles. Hack is specially designed to evaluate experienced developers in real-world projects, for specific roles in a familiar coding environment. It’s not just a recruitment solution, Hack also allows employee learning and development. 

Hack stacks are pre-integrated with AI-proctored talent evaluation platforms that can easily create questions. A real-time test environment is set up. The evaluations are monitored with robust anti-cheating features. Additionally, the auto-graded scoring environment allows automated standardized scoring of candidates, thereby automating the screening process. The result is credibility and greater efficiency in the hiring process.  

Speaking about Hack, Siddhartha Gupta, CEO, Mercer | Mettl said, “Today’s technology talent is selective and prefers to work for organisations that offer a substantial Employee Value Proposition. Through Hack, recruiters can increase the top of the hiring of the funnel and reduce hiring time. Moreover, it can give evaluators a comprehensive view of the candidate's ability. Hence, I believe that Hack will play a crucial role in retaining the crème of the industry, boosting employer branding, and it will drive innovation for a brighter, smarter future for the technology industry.” 

Tech skills are in constant flux. Therefore, there is a need to map tech talent skills in various fields and Hack enables this. It has one of the largest question banks of more than 1 Lakh+ technical questions. It can assess over 600 diverse skills, 10,000 sub-skills and supports over 50 languages. Hack has 7+ role-based simulators available which is the highest in the country. As hybrid work becomes a permanent feature, Hack offers employers the advantage of remote hiring and retaining high-tech talent.

TRAINING BUDDING ENT’S at MAA ENT – BASICS FOR STRONG FOUNDATION IN ENT SURGERIES

Hyderabad 2022: MAA ENT Hospitals located at Jubileehills, Hyderabad known for its excellence in services of Ear, Nose, Throat, Head & Neck and Cochlear Implants, conducted its 64th live surgical workshop on 25th July 2022. MAA ENT Hospitals conducts these kinds of workshops on regular basis to train the budding ENT Surgeons.

Dr. K.R. Meghanadh, Chief ENT Surgeon & Managing Director of MAA ENT Hospital, Dr. Tushar Kanti Ghosh from Kolkata, Dr. S. Ramakrishana, Dr. Venkatram Reddy, Dr. Kiran, Dr. Benjamin & Dr. Manish Gupta were the team of experienced faculty who trained the ENT doctors who attended this workshop.

At MAA ENT, Dr. Meghanadh is more in to academics and keeps conducting these kinds of workshops on a regular basis.

More than 100 ENT surgeons from south India have attended this workshop and have been benefited. There was a free ENT camp which was conducted out of which 25 below poverty line patients have been selected for the surgeries in this workshop which were done on complete free of cost.

Patients who were suffering with Sinusitis, Ear Discharge, Nose Block, Headache, and Throat Infections were screened and basic ENT surgeries like Tympanoplasty, Mastoidectomy, Sinus surgery, Adenoid & Tonsil surgeries done in this workshop.

Theme of this workshop was to give confidence and train all these ENT Surgeons to confidently perform surgeries giving better results with good success rate.

This workshop helps the society as we are doing free surgeries to the needy and are being taken care. Also the ENT surgeons will be benefited by upgrading their skills.

One Among the Best Renowned ENT Hospitals in the Nation is MAA ENT

   One Among the Best Renowned ENT Hospitals in the Nation is MAA ENT

Hyderabad July 2022: We take pride to state that , on the 8th of July 2022 at MAA ENT hospitals , under the leadership of DR. K R Meghanadh and his team of trained ENT fellows, 6 cochlear implant surgeries were performed on the same day!

We for sure believe it was a benchmark in the sector of ENT.

Dr Meghanadh is very well known for his success rate in the field of ENT n complicated surgeries like Revision FESS surgeries, CSF leaks, black fungus etc.

MAA ENT hospital is known for it’s quality service in its field.

MAA ENT provides the best treatment and also ensures care, cure, and preventive services.

It has all the advanced facilities to deal with varying diseases related to Ear , Nose and Throat.

At MAA,  treatment is offered to patients with specialized staff and equipment.

Today MAA is a leading ENT center in India for the treatment of Ear, Nose and Throat, Head & Neck ailments/disorders with a record of highest number of successful ENT surgeries. Thousands of patients across the state and rest of the country have benefited. Medical tourism has helped foreigners too.

In other words, MAA ENT hospitals serve humanity and play a vital role in revival.

ADIDAS RE-DEFINES COMFORT WITH THE ALL-NEW SUPERNOVA SHOE FOR BEGINNER RUNNERS

Adidas shows the value of staying in your comfort zone with the launch of the all-new Supernova, rejecting the commonly held belief that progress only comes when you push yourself out of it

●       The latest addition to the Supernova franchise is designed to provide high levels of comfort for the body and mind

●       The new shoe has a 12% lower carbon footprint for the female version and 10% lower carbon footprint for the male version compared to a previous model

●       adidas Supernova will be available in store via the adidas app, and on E-commerce platforms (Ajio, Nykaa, Myntra, and Flipkart) from 7th July

Hyderabad , 7th July, 2022 – adidas India unveils the all-new adidas Supernova, designed for every day and entry-level runners as well as those who enjoy easy running, providing comfort for their feet and the mind.

EMBRACING THE COMFORT ZONE

After being told for years that nothing good happens in the comfort zone and that results can only be achieved by pushing out of it, the new adidas Supernova is set to change the game. Encouraging new runners to embrace their comfort zones, the shoe is designed to help them discover the joys of running and make it a long-term habit.

Runners of all abilities can benefit and improve their performances by staying in their comfort zone. Training within your comfort zone not only helps runners to establish a sustainable habit, but it can also help them develop confidence in their running and themselves. The running shoes are comfortable and supported by premium performance innovation, perfect for entry-level runners who want to experience game-changing comfort and make considerable progress in their running journey.

COMFORT FROM THE FIRST STRIDE

adidas supernova is specially designed keeping women's needs and comfort in mind. Other key features offered by the new entry-level runners’ collection include a hybrid midsole for boost and bounce in every stride, padded tongue and heel for the comfortable outset, and a TPU outsole to maintain a strong grip on any terrain.

 

As part of the adidas Supernova community activations, adidas Runners will be hosting “Bring-A-Buddy” runs for beginners in cities across Bangalore, Mumbai (17th July, 2022) and Delhi (24th July, 2022) . The events will provide an opportunity for runners of all levels to run at various beginner-friendly paces, including an option for a comfort run/walk pace.

INCORPORATING ADVANCEMENTS IN COMFORT AND SUSTAINABILITY

The new adidas Supernova not only incorporates advancements in technology and comfort but also in sustainability. The new product has a 12% lower carbon footprint for the female version and a 10% lower carbon footprint for the male version compared to a previous model, marking the first time that adidas has created an entry-level product with such a low carbon footprint at scale, promoting sustainability.

At the launch of the new Supernova collection, Nivedita Samanta, adidas Runner Perforamce Coach, said, "Running makes me feel limitless - it's my safe space. It's where I feel less anxious, more calm and free with my thoughts. Being comfortable as a beginner runner is key to ensure a joyful running journey and the Supernova Shoe belief to provides a comfortable ride.”