Hyderabad Based Bell Plus Media Eyes 20k Digital Advertising Screens by Dec 2023

Hyderabad-based Bell Plus Media Eyes 20K digital advertising screens by Dec 2023, which carved a niche for itself in digital out of home advertising services, is racing ahead in the highly-competitive segment. The company has expanded its presence to all metro cities in India within two years of its inception and it currently has over 3,200 digital advertisement screens spread across hundreds of residential , commercial complexes as well as malls. And it is serving a long list of clients including Apple, Audi, Malabar, Apollo Hospitals, Tanishq, Medicover, Swiggy and Zomato.

“We are now the fastest growing company in the digital out of home advertising services in India. We are the first company to set up dual display digital screens,” said Gayathri Reddy Chappidi and Dev Abhilash Reddy Kothapu, the startup’s co-founders.

“Our success lies in offering customised services to all our clients. We offer innovative designs and displays at affordable prices, using advanced software technologies,” they said.

In Hyderabad, the digital out of home (DOOH) company has set up digital screens at major places like T-Hub, residential and commercial complexes of DLF, Lodha, My home, Aparna, Aurobindo, Lanco Hills, etc. It also has its presence at several shopping destinations like Inorbit Mall.
· Puts up screens at commercial, residential complexes, malls
· Offers services to companies at affordable rates
· Already has a total of 3,200 screens
· Expanded it’s presence to all metro cities
Dual display is the specialty :

“We provide an effective platform for companies and brands to reach their customer base at affordable prices. We have screen sizes up to 65 inches with an inbuilt sensor that reveals the viewers’ count. Dual display is the specialty of these screens,” said Gayathri Reddy. While advertisements are displayed on the upper portion of the digital screen, the lower strip is used for showing announcements by societies and local events.

“We offer rent to residential societies and commercial complexes for allowing us to set up our screens. They can also display their announcements free of cost. For advertising clients, we give Bell Plus application so that they can have access to the data related to their advertisements such as the number of times an advertisement is displayed, the number of viewers and technical issues if any,” Gayathri Reddy explained.
20,000 screens by December 2023 :

According to Gayathri Reddy, Bell Plus Media was started in January 2021. “Our first project was at MyHome Abhra. Its Association Secretary KSP Reddy encouraged us a lot. Motivated by this success, we bagged 10 contracts within a month. We established 900 screens in the first year of operations, adding 2,300 screens in the second year. Our company clocked decent growth even during the pandemic.

At present, we have presence in Hyderabad, Bangalore, Delhi NCR, Mumbai, Chennai, Kochi and Goa. Currently, there are 80 employees. We are assembling screens in Chennai,” she said.

In March 2022, the company received a seed fund of Rs 7.5 crore from Hyderabad Angels, Atlanta Syndicate and four others. “We will go for second round of funding soon. By the end of 2023, we will have 20,000 screens across 20 cities and our headcount will reach 200. We will also expand to Tier 2 cities like Visakhapatnam and Vijayawada,” said Dev Abhilash Reddy.

According to him, digital outdoor advertising has the potential to reach 14 per cent of the country’s population. “For this, 5 lakh screens are required across the country. The industry is growing at 14 per cent annually. There is a chance of the segment clocking 32 per cent growth in three years. And India will clock the highest growth among Asian countries,” he said.
Keen on entrepreneurship from college days…

Dev Abhilash Reddy (Computer Science) and Gayathri Reddy (Electrical) completed their B Tech in 2016 from PSG College of Technology, Coimbatore. Keen on becoming entrepreneurs, they set up Entrepreneurs’ Club in the college in 2015. Both went to do their MBA from Woxsen University, Hyderabad.

Hyderabad Based Pharmaceutical Company Launched a Novel Herbal Cough Syrup

Hyderabad December 2022: NOVEL HERBAL COUGH SYRUP LEE HEALTH DOMAIN, a Hyderabad based pharmaceutical company launched a novel Herbal Cough Syrup under the Brand Name “VASA TULSI” with THYMUS PLUS Syrup in 100 ml Bottles. “VASA TULSI” with THYMUS PLUS is formulated with the clinically proven herbs like, Thymus, Primula root and flower extractions in combination with Taleesapatra, Vasa, Tulsi, Sunthi, Pudina, Laung and other useful herbal ingredients.

Thymus and Primula are prime ingredients act as expectorant for cough associated with common cold. Further “VASA TULSI” with THYMUS PLUS relaxes the bronchial muscles and helps to expel the mucus from bronchi to get relief from cough and chest congestion. “VASA TULSI” with THYMUS PLUS also helps to relieve breathlessness by widening the airways, says Director, Mrs.Leela Rani.

 “VASA TULSI” with THYMUS PLUS is made available in all pharmacies in the two states, Telangana and Andhra Pradesh and in Amazon as well as in the website www.leehealthdomain.com

Dwaraka Pride, an exclusive co-working space for startups

 Hyderabad, December 5: Dwaraka Infrastructure, which is into the office space segment, has on Monday opened Dwaraka Pride, an exclusive co-working space for startups. Located at Madhapur, the centre has a seating capacity of 620 seats. 

"With this, we completed 13 projects with a total of 3.2 lakh sft office space in the city.  Our seating capacity has now increased to 6,500", said RS Pradeep Reddy, Managing Director, Dwaraka Infrastructure. He spoke to the media along with company's Director Dr.Deepna Reddy.

According to Reddy, over 100 companies established their offices in Dwaraka Infra's projects. The company's major clients include Swiggy, Ram Info, Tanla Solutions and Medicover Hospitals. 

As office space near metro stations is in demand now, the company is majorly focusing on such locations, he added.

He further said that his company is aiming at completing six new projects with a total office space of two lakh square feet and 4,500 seats, by March 2024. With this expansion, the company's office space base will increase to 5.2 lakh square feet and the total seating capacity will go up to 11,000 seats.

flexible approach :

Speaking on the occasion, Dr.Deepna Reddy said Dwaraka Infrastructure is present in plug-and-play, co-working and serviced office space segments.

 "Ups and downs are common in the IT sector. So, we are adopting a flexible approach as long-term agreements are a burden on the clients. This way, our clients can reduce the number of seats depending on their requirement even after signing an agreement with us. We are known to offer premium services at affordable prices. Our interiors are also of premium quality. Further, we offer discounts to women entrepreneurs," she explained.

Doubled capacity during Covid : 

"I completed my MBA from IIM-Calcutta in 2008 and  worked in a billion-dollar real estate venture fund. I entered the real estate sector in 2011 and forayed into the office space segment in 2016. Beginning with 250-seat capacity in the first year, we increased our capacity by four times by 2018. Our company's cumulative office space reached 1.6 lakh sft and total seating capacity increased to 3,000 by 2020. 

Though the office space segment registered a contraction during the Covid pandemic, Dwaraka Infrastructure could double its capacity during that period. Instead of independent buildings, IT companies are now opting for office space that offers convenience and flexibility. Hybrid mode of working is also helpful for us," said Pradeep Reddy.

École Ducasse and the École d’Hôtellerie et de Tourisme du Luxembourg innovate through excellence-driven public-private training

Hyderabad 29 November 2022 : Building on an over four-year partnership, École Ducasse and École d’Hôtellerie et de Tourisme du Luxembourg (EHTL) are reinforcing their collaboration by creating an ad hoc training course based on their respective and complementary expertise and designed for students in the hotel, restaurant and tourism industries. This initiative will doubtless spark or confirm vocational callings for a career in gastronomy.

As of May 2023, École Ducasse will deliver a certified skills course focused on gastronomy, as part of EHTL's Luxembourg national education curriculum. EHTL students will thus join this 10-week École Ducasse "Les Essentiels des Arts Culinaires" program based on a selection process that involves submitting a dedicated application file. This intensive training course featuring a strong practical dimension will enable participants to discover the fundamentals of French cuisine, as well as to master the basics of Alain Ducasse's culinary approach and philosophy.

Students will implement contemporary and traditional techniques, discover the secrets of the great French classics, along with learning to select, prepare and cook the finest produce.

 

The course will comprise the following learning modules:

•     Fundamental techniques of the culinary arts

•     Bistronomy and traditional cuisine

•     Mediterranean cuisines

•     Fundamental pastry-making techniques

•     Restaurant finance management

•     Hygiene & operating permits

•     Internship in a restaurant 

At the end of this program, the students will receive professional Chef(fe) de partie en restauration gastronomique (gourmet restaurant station chef/line cook) certification officially recognized in France.

The two institutions chose to announce this reinforcement of their partnership at the 14^th edition of Luxembourg’s Expogast – International Trade Show for Gastronomy, created in 1972 and celebrating its 50^th anniversary this year.

"We share complementary expertise with EHTL as well as strong values such as excellence, eco-responsibility and open-mindedness. With these principles in mind, we decided to jointly build a unique program enabling EHTL students to enhance their skills in culinary arts and pastry-making based on Alain Ducasse's philosophy of healthy and responsible cuisine, thus allowing them to explore all the wonderful professions in the field of gastronomy”, said Elise Masurel, Managing Director of École Ducasse.

"The partnership with École Ducasse will give EHTL students a considerable advantage in approaching the hospitality and gastronomy professions, as well as an opportunity to discover the professional openings facilitated by culinary arts diplomas”, said Michel Lanners, Director of the École d’Hôtellerie et de Tourisme (EHTL) du Luxembourg (EHTL).

"This additional training is an exceptional opportunity that will give me a chance to explore at close range the world of gastronomy that has always fascinated me and in which I wish to broaden my skills", said Ribana Siquet, an EHTL student scheduled to start the École Ducasse training course in May 2023.